I. The Bill Roberts Sales Agency Responsibilities to our Manufacturers:
1. To comply with the Manufacturer’s terms and conditions of sale.
2. To conscientiously cover the assigned territory, accounts or industry segment.
3. To avoid any form of misrepresentation.
4. To establish relationships only with those Manufacturers who will be well represented by the Sales Agency.
5. To refrain from representing competing lines without written agreement of the Manufacturer.
6. To constantly strive to add value to the relationship between the Manufacturer and the Customers.

II. The Bill Roberts Sales Agency Responsibilities to our Customers:
1. To promote only those products or services which are in the Customer’s best interest.
2. To constantly strive to improve the relationship between the Manufacturer and the Customer.
3. To clearly and fairly communicate the needs of all parties in the business relationship.
4. To process Customer problems and questions promptly and accurately.

III. The Responsibilities of the Bill Roberts Sales Agency to Other Sales Agencies:
1. To share ideas beneficial to the rep profession.
2. To respect existing Manufacturer relationships of other Sales Agencies.
3. To refrain from using unfair methods to solicit the Customers of another Sales Agency.